A Successful Tourism Operation Management Tourism Essay Essay Example

A Successful Tourism Operation Management Tourism Essay Essay Example A Successful Tourism Operation Management Tourism Essay Essay A Successful Tourism Operation Management Tourism Essay Essay Traveling to go to in athletics or to watch featuring events is perennial. Equally early as 900 BC the Greeks were going to take portion in and watch the Ancient Greek Games ( Gibson, 1998 ) . Back to recent decennaries, even though there are many factors affect touristry growing, in most people s head, the most part comes from planetary events, particularly mega-sport events that, in peculiar, are considered to imply important benefits for the host state in footings of touristry reachings, both at the same time with the event and as a bequest of it ( Baade A ; Matheson, 2003 ; Baade A ; Matheson, 2004 ; Hagn A ; Maennig, 2009 ; Matheson A ; Baade, 2004 ; Preuss, 2004 ; Preuss, 2007a ; Preuss, 2007b ; Solberg A ; Preuss, 2006 ) . It can be apparent that in 2008 the universe s travel and touristry generated about US $ 5,890 billion of economic activity. With the part of travel A ; touristry to Gross Domestic Product ( GDP ) expected to lift from 9.9 % in 2008 to 10.5 % by 2018, the following decennary will see touristry grosss transcending US $ 10,000 billion ( Bangkok, 2012 ) . And sport touristry, which is enormously affected by mega-sport event, is at the bosom of this growing and as the fastest turning sector in the planetary travel and touristry industry, accounted in 2008 for an amazing US $ 600 billion or +10 % of the international touristry market ( Bangkok, 2012 ) . As the hosting a mega-sport event, it make the host metropolis easy gain the market portion by set up a touristry finish image and besides heighten the finish trade name consciousness from hypertrophied market. Furthermore, the relevant touristry subdivision such as concern touristry besides gained immense donee after mega-sport event. Fo r illustration, Barcelona s convention agency concern increased by 129 % in the twelvemonth following the 1992 games, concern visit reachings to Australia increased by 78 % between 1993 and 1997 and by 17 % between 1997 and 2000 ( DCMS, 2006 ) . Therefore, historically, hosting a mega-sport event is viewed by the host metropolis as a stimulator of touristry and economic industries if the event is decently leveraged ( Karadakis, et al. , 2010 ) . In another word, the economic systems of metropoliss, parts and in the instance of pulling mega events such as the Olympic Games or the FIFA World Cup full states are progressively reliant on uniting event and touristry to leap get down economic and socio-economic alteration For case: the South African travel and touristry sector, of which athletics touristry is a subdivision, was set to lend 8.7 % to the gross domestic merchandise ( GDP ) in 2009 ( WTTC, 2009 ) . One possible ground should be the extent of event touristry, which consists of those tourers who are attracted to a state or part with the specific purpose of devouring event-specific goods ( Fourie A ; Spronk, 2011 ) . The success of hosting events of this nature has arguably assisted South Africa in constructing its touristry substructure and has helped construct its repute as an international tourer finish ( Rogerson A ; Visser, 2004 ) . And the event bequest has led the state s ability to export travel services sustainably, bettering the balance of payments, making occupations and hiking economic growing ( Fourie, 2011 ) . However, a batch of bookmans consider the impact of touristry of mega-events as holding been excessively optimistic ( Matheson, 2002 ; Matheson, 2006 ; Matheson A ; Baade, 2004 ; Preuss A ; Kurscheidt, 2009 ) . In peculiar, Maennig and co-authors ( Allmers A ; Maennig, 2009 ) found that, in connexion with the hosting of the 2006 FIFA World Cup by Germany, the visitant Numberss experienced at the clip appeared small different from normal touristry reachings, despite the 2006 World Cup being widely considered as one of the most successful World Cup events yet ( Fourie A ; Spronk, 2011 ) . And it may besides do tonss of negative impacts to the host such as fiscal disease, environment pollution. Even though mega-sport event merely last less than one month, its impacts on touristry are long-run and assorted. Therefore, the event organisers face the challenges that develop touristry at the pre-event phase, during event phase and post-event phase every bit good, and exploit assorted touristry markets such as athletics touristry, concern touristry in properly scheme through the event host. This research will concentrate three facets: selling scheme, finish service quality and sustainable development. Through selling scheme, the nexus is established between touristry and mega-sport event ; finish service provides choice circuits experience to visitants and sustainability form a standard of all strategic activities. Aim and aims The purpose of this survey is to carry on a strategic analysis of the touristry operation direction of mega-sport events. The stairss to accomplish the purpose are formulated into four aims: To demo an overview of impact of the mega-sport event on touristry. To look into selling scheme for a mega-sport event by analysing motive phase theoretical account that divide tourer market and set uping a nexus between event and touristry through selling mix. To look into finish service quality by analyzing the proficient quality such as adjustment, attractive forces and conveyance ; and functional quality such as voluntary and cab driver. To look into the bequest of mega-sport event by societal, environment and economic system facets and measure their impacts on sustainable development of touristry. Research principle Hosting a mega-sport event provides host metropolis an international market to advance itself with assorted supports such as fund and policy. The success of hosting these events will help host to better touristry substructure and assist construct its repute as an international tourer finish. However, as the purchase power and demands of tourer addition, the organisation still have infinite to develop their scheme to run into the demand and to maximise the gross. Equally good as the post-event period, there are tonss of challenges needed to get the better of such as low utilizing rate of locales while high maintain fee occurs. Harmonizing to Jeffrey ( 2010 ) , the host besides should see the negative impacts of hosting an event. Since an event takes topographic points in a societal and political environment, there ever will be some issues with citizens who are against this event like local citizens. Therefore, it is really of import to look at the long-run effects for the finish after the event takes topographic point. Major events are short-run events with long-run effects for the hosted ( Winter, 2010 ) . In order to minimise these effects, a successful touristry operation direction is necessary in order to develop a sustainable athletics touristry finish. The hosts should develop a finish that meets the demands of the present without compromising the ability of future coevalss to run into their ain demands. Organization of research The thesis is divided into five chapters. Following this debut, the topics of what would be a successful touristry operation direction of a mega-sport event are so reviewed with the penetration and restriction of literature in Chapter 2. Following the literature reappraisal, the factors of host s operation that influential to the touristry will be explored in Chapter 2. Chapter 3 covers the methodological analysis employed in this research subject, and the findings, analysis and rating will be presented in Chapter 4. Finally, the decision and recommendations are drawn in Chapter 5.